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Blog and Media
Breaking down complex topics about management and leadership skills, the changing needs of the pharmaceutical industry, the workforce, employee engagement and culture, and the market.
Read Our Latest Posts
From Expert to Educator: Training Techniques for Medical Science Liaisons
(Last updated March 25, 2025) Read the full article here:
Sales Reps: Adapting To Today’s Challenges
(Last updated May 27, 2025) Sales professionals face unprecedented challenges
Seven Tips to Enhance Coaching For Sales Leaders
(Last updated May 27, 2025) In my latest post, I
The Unsung Heroes: How Pharmaceuticals Are Extending Lives
(Last updated January 3, 2025) Several weeks ago, I was
Empowering MSLs: Keys to Organizational Influence. It sheds light on the ways Medical Science Liaisons can improve their organizational impact through emotional intelligence, leadership presence, and influential skills.
(Last updated January 3, 2025) Discover the full insights by
Upgrading Your Virtual Workshop Game
(Last updated November 28, 2024) More methodologies are being used
Reframing Past Performance for Future Growth
(Last updated May 14, 2025) Recently, I had the privilege
How to Maximize Learning and Development on a Budget
(Last updated January 3, 2025) In today’s fast-paced and ever-evolving
Discover key strategies in my latest article for LTEN Focus
(Last updated April 4, 2025) Discover key strategies in my
7.5 Things to Check Before You Implement Training
Most problems in sales don’t come from a lack of skill. They come from mixed messages, weak coaching, bad territory setups, or tools that get in the way. When leaders take a breath and look at the real issue, they stop guessing and start solving.
Your Career, Your Move: What I Wish I Knew Sooner
Attending NSN’s Launch to Legacy event made me think not only about where I am today but about the advice I’d give myself when I left the Army. In uniform, your career path is prescribed. Officer development is structured, training is consistent, and advancement is often based on merit, credibility, and competence.
True Delegation: How Managers Boost Profitability and Grow Their Teams
In many organizations, the concept of “delegation” is often misunderstood. Some managers believe that simply assigning tasks from existing job descriptions counts as delegation. But true delegation means something fundamentally different: handing over responsibilities and decisions that the manager currently owns themselves.
The Hidden Cost of Poor Leadership
Leadership is often celebrated for its visible impact, hitting targets, inspiring teams, and driving growth. Yet, what’s frequently overlooked is the silent damage caused by poor leadership. It rarely happens overnight. It begins with missed deadlines, unspoken frustrations, and meetings filled with compliance instead of collaboration.
Emotional Intelligence: The Skill That Holds Every Role Together
The people who handle those moments best — the ones who stay composed, connect with others, and bring out the best in those around them — almost always share one thing in common: a high level of emotional intelligence.
Execution Isn’t a Checkbox. It’s a Coaching Culture
Every pharmaceutical leader understands the pressure of execution. Strategies are carefully developed, processes are refined, and performance goals are clearly defined. Yet despite this structure, results often fall short.
Why Companies Struggle with Engagement and Leadership Buy
It’s a cycle employees recognize all too well, and they see right through it. The truth is that engagement and leadership buy-in can’t be manufactured with slogans or restructurings. They’re earned or lost through everyday leadership behaviors.
Why Systems Don’t Scale Leadership—People Do
The problem isn’t the systems themselves. It’s the assumption that systems can replace what only people can provide: judgment, adaptability, and the human connection that transforms average performers into exceptional ones.
The Power of Energy Management: Helping Pharma Reps Stay Sharp and Motivated
When managers recognize the importance of energy, they shift the focus from just hitting targets to creating conditions where reps can perform at their best. That change not only protects against burnout but also helps teams sustain motivation and deliver consistent performance in the long run.
Watch Our Latest Videos
Leading from Within: Keith Willis on Building High-Performing Teams and Effective Leadership
In this episode of The Sea Captain Way podcast, Keith Willis, President and Founder of Core Management Training, shares invaluable insights on leadership, team development, and the power of recognizing individual strengths.
Networking and Proactivity: Keith Willis on Advancing in Pharma Sales
In this episode, Keith Willis explains why managers are pivotal in shaping sales careers. He shares how networking and taking proactive steps help reps create opportunities, stand out in competitive markets, and build long-term success in pharma sales.
Bringing Your A-Game: Keith Willis on Coaching, Training, and Career Growth
In part two of this conversation, Keith Willis shares why top pharmaceutical companies invest in coaching and training to build stronger sales teams, and why reps should do the same for their own careers. He explains how self-development, coaching, and skill-building help you stand out in interviews, succeed in competitive territories, and create long-term career opportunities.
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