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Breaking down complex topics about management and leadership skills, the changing needs of the pharmaceutical industry, the workforce, employee engagement and culture, and the market.
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Empowering MSLs: Keys to Organizational Influence. It sheds light on the ways Medical Science Liaisons can improve their organizational impact through emotional intelligence, leadership presence, and influential skills.
(Last updated January 3, 2025) Discover the full insights by

Upgrading Your Virtual Workshop Game
(Last updated November 28, 2024) More methodologies are being used

Reframing Past Performance for Future Growth
(Last updated May 14, 2025) Recently, I had the privilege

How to Maximize Learning and Development on a Budget
(Last updated January 3, 2025) In today’s fast-paced and ever-evolving

Discover key strategies in my latest article for LTEN Focus
(Last updated April 4, 2025) Discover key strategies in my

From Day One Conference Recap Part II
(Last updated November 28, 2024) I attended From Day One

From Day One Conference Recap (Part I)
(Last updated November 28, 2024) I attended From Day One

Enhancing Diversity, Equity, and Inclusion (DEI) Efforts in Hiring
(Last updated March 25, 2025) In today’s rapidly evolving and

Is Leadership Development Broken? Rethinking Approaches for Success
(Last updated April 4, 2025) Leadership development has long been

Essential Leadership Competencies: Coaching Your Team to High Performance
People leave managers, not companies — that’s why leadership competencies matter. Essential leadership entails setting clear goals, coaching teams toward success, and fostering an environment where people can grow and thrive. To inspire your team and reduce turnover, it is essential to understand and master these key competencies. Strong leadership is built on training and continuous reinforcement of both hard and soft skills.

Exemplary Leadership Skills You Need as a Sales Manager
As a sales manager, your exemplary leadership skills, including your ability to lead, have a significant impact on your team’s performance and the overall success of your organization. Exemplary leadership is the ability to inspire trust, guide teams strategically, and cultivate a culture where people can perform at their best.

Investing in Success: Essential Training and Development Opportunities for Your Sales Team
Essential training for sales teams must go beyond the basics. It should cover clinical acumen, relationship management, strategic and business insight, selling skills, and adaptability. These focus areas empower sales reps to become trusted advisors, navigate complex systems, and execute with confidence.

Time Management for Leaders: 8 Proven Strategies (Includes Free Checklist)
The most effective leaders are not the ones who do the most. They are the ones who consistently focus on what matters most. In today’s fast-paced environment, where distractions and decisions come nonstop, time management for leaders has become one of the most valuable professional skills. If you spend your days reacting to issues rather than planning for outcomes, you are not leading. You are simply managing the chaos.

The Impact of Setting Personal Development Goals for Work on Professional Growth
Personal development is the continuous act of assessing your life values and goals and building your qualities and skills to reach your potential. Employees consider it imperative to their job and future, while employers cite personal development as a way to advance company abilities. This relationship highlights how both personal and organizational success are often interconnected.

Managing Mixed Talent: How to Build Synergy Between A-, B-, and C-Players to Boost Team Performance
High-performing teams are rarely made up of just star players. In reality, most teams are a mix of top performers, solid contributors, and those who may be underperforming or still developing. This blend, often referred to as mixed talent, presents both challenges and opportunities for managers aiming to build a cohesive and effective team. The question is not how to eliminate performance gaps, but how to turn this variation into a strength.

The Science of Motivation: How Leaders Can Inspire Peak Performance
In any organization, motivation is the lifeblood of performance. Teams that feel driven, supported, and inspired tend to outperform expectations, innovate faster, and contribute more meaningfully to organizational goals. But motivation isn’t a one-time push, it’s an ongoing effort that requires intentional leadership.

Can B-Players Become Great Leaders? Rethinking Who Gets Leadership Opportunities
B-players are the steady, reliable team members who consistently deliver without seeking the limelight. They are frequently passed over when leadership opportunities arise. They may not be as assertive or vocal as their high-performing counterparts, but they bring something essential: empathy, consistency, and loyalty. These traits are valuable in day-to-day operations and key to building trust and sustaining long-term team success.

Motivating the Middle Level: Proven Ways to Engage and Retain Average Performers
The challenge for leaders is how to keep this group engaged. Promotions, high bonuses, or burnout-inducing stretch goals are not always viable or effective for this segment. What’s needed are sustainable, thoughtful strategies that honor the middle level’s contribution and inspire long-term commitment.
Watch Our Latest Videos
Leading from Within: Keith Willis on Building High-Performing Teams and Effective Leadership
In this episode of The Sea Captain Way podcast, Keith Willis, President and Founder of Core Management Training, shares invaluable insights on leadership, team development, and the power of recognizing individual strengths.
Networking and Proactivity: Keith Willis on Advancing in Pharma Sales
In this episode, Keith Willis explains why managers are pivotal in shaping sales careers. He shares how networking and taking proactive steps help reps create opportunities, stand out in competitive markets, and build long-term success in pharma sales.
Bringing Your A-Game: Keith Willis on Coaching, Training, and Career Growth
In part two of this conversation, Keith Willis shares why top pharmaceutical companies invest in coaching and training to build stronger sales teams, and why reps should do the same for their own careers. He explains how self-development, coaching, and skill-building help you stand out in interviews, succeed in competitive territories, and create long-term career opportunities.
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