Discover key strategies in my latest article for LTEN Focus

Discover key strategies in my latest article for LTEN Focus, the go-to magazine for professionals in life sciences training. Although it’s crafted for this niche, the insights on developing a curriculum apply across the board. Organizations everywhere are seeking robust leadership programs and the right talent to lead. By rolling up your sleeves to understand your unique requirements, you can create a roadmap for success. Here is the article: Here is a quick synopsis below or dive into the article for actionable advice that will guide you in shaping a powerful leadership curriculum.

Quick Guide to Building a Sales Curriculum

In the pharmaceutical industry, knowing how to sell is key. When it’s time to update or create a sales curriculum, it’s no easy task. Everyone has an opinion and they’re eager to share it. But you can save time by sticking to these steps.

Identify Key Players

Start by figuring out who has a say in the curriculum. Communicate with these stakeholders and decide on the business goals together. Know their influence and keep them updated.

Use a Solid Framework

The ADDIE model is your friend here. It stands for Analyze, Design, Develop, Implement, and Evaluate. Stick to these phases to keep on track.

Analyze Thoroughly

Gather data for a strong foundation. Use interviews, surveys, and feedback, but don’t rush it. Even consider external market research.

Present the Data Well

After collecting your data, summarize your findings clearly. If your company lacks a skills framework, now’s the time to set one up. Make your curriculum’s case with clear visuals and stories, and tweak it based on what stakeholders say.

Measure the Outcome

Finally, measure how well the curriculum works. Plan your measurement strategy from the start. Look at immediate feedback and knowledge gained, but also behavior changes and overall results after the training.

By following these steps, you’ll not only craft a useful sales curriculum but also manage to navigate through stakeholder opinions and business needs efficiently.

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