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Breaking down complex topics about management and leadership skills, the changing needs of the pharmaceutical industry, the workforce, employee engagement and culture, and the market.

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General

How to Develop and Implement a Meaningful Employee Value Proposition

An employee value proposition transcends the basic exchange of services for compensation. It captures the unique benefits and experiences an employer offers in return for an employee’s commitment, engagement, and discretionary effort. When done right, it reflects a genuine relationship where the organization and the individual grow together.

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General

Performance Reviews: Best Practices for Pharma Managers

Performance reviews are more than administrative exercises in the competitive and fast-evolving pharmaceutical industry. They are essential leadership tools that shape behavior, guide development, and drive business results.

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General

The Future of Pharma Sales Leadership: How Technology is Driving Change

The pharmaceutical industry has always been at the forefront of innovation, particularly when it comes to developing life-saving medications and treatments. However, a revolution is currently unfolding within the industry’s sales teams. The future of pharma sales leadership is being redefined by technology, and its impact will be far-reaching for both pharmaceutical companies and their sales teams.

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General

Managing Employees Who Don’t Want to Be Managed

Striking the right balance between leadership and autonomy is essential. As a leader, the goal isn’t to control every move but to guide, empower, and give employees the space to thrive with the right support for performance and growth.

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Leadership

Building a Culture of Accountability with Pharma Sales Teams

A culture of accountability ensures that sales professionals take ownership of their goals, embrace responsibility, and continuously improve their strategies. A structured approach to accountability drives higher sales performance, fosters trust, and aligns individual efforts with corporate objectives.

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General

How to Improve Leadership Skills as a Manager

Leadership is a skill that can be developed with deliberate practice, learning, and real-world application. Unfortunately, many managers are thrust into leadership roles without formal training, leading to ineffective management and unmotivated teams.

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Leadership

Essential Leadership Competencies: Coaching Your Team to High Performance

People leave managers, not companies — that’s why leadership competencies matter. Essential leadership entails setting clear goals, coaching teams toward success, and fostering an environment where people can grow and thrive. To inspire your team and reduce turnover, it is essential to understand and master these key competencies. Strong leadership is built on training and continuous reinforcement of both hard and soft skills.

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Leadership

Exemplary Leadership Skills You Need as a Sales Manager

As a sales manager, your exemplary leadership skills, including your ability to lead, have a significant impact on your team’s performance and the overall success of your organization. Exemplary leadership is the ability to inspire trust, guide teams strategically, and cultivate a culture where people can perform at their best.

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Leadership

Time Management for Leaders: 8 Proven Strategies (Includes Free Checklist)

The most effective leaders are not the ones who do the most. They are the ones who consistently focus on what matters most. In today’s fast-paced environment, where distractions and decisions come nonstop, time management for leaders has become one of the most valuable professional skills. If you spend your days reacting to issues rather than planning for outcomes, you are not leading. You are simply managing the chaos.

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General

The Impact of Setting Personal Development Goals for Work on Professional Growth

Personal development is the continuous act of assessing your life values and goals and building your qualities and skills to reach your potential. Employees consider it imperative to their job and future, while employers cite personal development as a way to advance company abilities. This relationship highlights how both personal and organizational success are often interconnected.

Team
Leadership

Managing Mixed Talent: How to Build Synergy Between A-, B-, and C-Players to Boost Team Performance

High-performing teams are rarely made up of just star players. In reality, most teams are a mix of top performers, solid contributors, and those who may be underperforming or still developing. This blend, often referred to as mixed talent, presents both challenges and opportunities for managers aiming to build a cohesive and effective team. The question is not how to eliminate performance gaps, but how to turn this variation into a strength.

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Leadership

The Science of Motivation: How Leaders Can Inspire Peak Performance

In any organization, motivation is the lifeblood of performance. Teams that feel driven, supported, and inspired tend to outperform expectations, innovate faster, and contribute more meaningfully to organizational goals. But motivation isn’t a one-time push, it’s an ongoing effort that requires intentional leadership.

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Leadership

Can B-Players Become Great Leaders? Rethinking Who Gets Leadership Opportunities

B-players are the steady, reliable team members who consistently deliver without seeking the limelight. They are frequently passed over when leadership opportunities arise. They may not be as assertive or vocal as their high-performing counterparts, but they bring something essential: empathy, consistency, and loyalty. These traits are valuable in day-to-day operations and key to building trust and sustaining long-term team success.

Watch Our Latest Videos

Leading from Within: Keith Willis on Building High-Performing Teams and Effective Leadership

In this episode of The Sea Captain Way podcast, Keith Willis, President and Founder of Core Management Training, shares invaluable insights on leadership, team development, and the power of recognizing individual strengths.

Networking and Proactivity: Keith Willis on Advancing in Pharma Sales

In this episode, Keith Willis explains why managers are pivotal in shaping sales careers. He shares how networking and taking proactive steps help reps create opportunities, stand out in competitive markets, and build long-term success in pharma sales.

Bringing Your A-Game: Keith Willis on Coaching, Training, and Career Growth

In part two of this conversation, Keith Willis shares why top pharmaceutical companies invest in coaching and training to build stronger sales teams, and why reps should do the same for their own careers. He explains how self-development, coaching, and skill-building help you stand out in interviews, succeed in competitive territories, and create long-term career opportunities.

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