Blog and Media
Breaking down complex topics about management and leadership skills, the changing needs of the pharmaceutical industry, the workforce, employee engagement and culture, and the market.
Read Our Latest Posts

Investing in Success: Essential Training and Development Opportunities for Your Sales Team
Essential training for sales teams must go beyond the basics. It should cover clinical acumen, relationship management, strategic and business insight, selling skills, and adaptability. These focus areas empower sales reps to become trusted advisors, navigate complex systems, and execute with confidence.

Time Management for Leaders: 8 Proven Strategies (Includes Free Checklist)
The most effective leaders are not the ones who do the most. They are the ones who consistently focus on what matters most. In today’s fast-paced environment, where distractions and decisions come nonstop, time management for leaders has become one of the most valuable professional skills. If you spend your days reacting to issues rather than planning for outcomes, you are not leading. You are simply managing the chaos.

The Impact of Setting Personal Development Goals for Work on Professional Growth
Personal development is the continuous act of assessing your life values and goals and building your qualities and skills to reach your potential. Employees consider it imperative to their job and future, while employers cite personal development as a way to advance company abilities. This relationship highlights how both personal and organizational success are often interconnected.

Managing Mixed Talent: How to Build Synergy Between A-, B-, and C-Players to Boost Team Performance
High-performing teams are rarely made up of just star players. In reality, most teams are a mix of top performers, solid contributors, and those who may be underperforming or still developing. This blend, often referred to as mixed talent, presents both challenges and opportunities for managers aiming to build a cohesive and effective team. The question is not how to eliminate performance gaps, but how to turn this variation into a strength.

The Science of Motivation: How Leaders Can Inspire Peak Performance
In any organization, motivation is the lifeblood of performance. Teams that feel driven, supported, and inspired tend to outperform expectations, innovate faster, and contribute more meaningfully to organizational goals. But motivation isn’t a one-time push, it’s an ongoing effort that requires intentional leadership.

Can B-Players Become Great Leaders? Rethinking Who Gets Leadership Opportunities
B-players are the steady, reliable team members who consistently deliver without seeking the limelight. They are frequently passed over when leadership opportunities arise. They may not be as assertive or vocal as their high-performing counterparts, but they bring something essential: empathy, consistency, and loyalty. These traits are valuable in day-to-day operations and key to building trust and sustaining long-term team success.

Motivating the Middle Level: Proven Ways to Engage and Retain Average Performers
The challenge for leaders is how to keep this group engaged. Promotions, high bonuses, or burnout-inducing stretch goals are not always viable or effective for this segment. What’s needed are sustainable, thoughtful strategies that honor the middle level’s contribution and inspire long-term commitment.

How to Develop and Implement a Meaningful Employee Value Proposition
An employee value proposition transcends the basic exchange of services for compensation. It captures the unique benefits and experiences an employer offers in return for an employee’s commitment, engagement, and discretionary effort. When done right, it reflects a genuine relationship where the organization and the individual grow together.

Revitalizing Customer Engagement: Strategies for Leadership and Organizational Growth
In today’s fast-paced and highly competitive landscape, the success of any company is closely tied to its ability to adapt, innovate, and remain connected with its customers. However, these goals cannot be achieved without strong leadership and organizational growth.

Investing in Success: Essential Training and Development Opportunities for Your Sales Team
Essential training for sales teams must go beyond the basics. It should cover clinical acumen, relationship management, strategic and business insight, selling skills, and adaptability. These focus areas empower sales reps to become trusted advisors, navigate complex systems, and execute with confidence.

Time Management for Leaders: 8 Proven Strategies (Includes Free Checklist)
The most effective leaders are not the ones who do the most. They are the ones who consistently focus on what matters most. In today’s fast-paced environment, where distractions and decisions come nonstop, time management for leaders has become one of the most valuable professional skills. If you spend your days reacting to issues rather than planning for outcomes, you are not leading. You are simply managing the chaos.

The Impact of Setting Personal Development Goals for Work on Professional Growth
Personal development is the continuous act of assessing your life values and goals and building your qualities and skills to reach your potential. Employees consider it imperative to their job and future, while employers cite personal development as a way to advance company abilities. This relationship highlights how both personal and organizational success are often interconnected.

Managing Mixed Talent: How to Build Synergy Between A-, B-, and C-Players to Boost Team Performance
High-performing teams are rarely made up of just star players. In reality, most teams are a mix of top performers, solid contributors, and those who may be underperforming or still developing. This blend, often referred to as mixed talent, presents both challenges and opportunities for managers aiming to build a cohesive and effective team. The question is not how to eliminate performance gaps, but how to turn this variation into a strength.

The Science of Motivation: How Leaders Can Inspire Peak Performance
In any organization, motivation is the lifeblood of performance. Teams that feel driven, supported, and inspired tend to outperform expectations, innovate faster, and contribute more meaningfully to organizational goals. But motivation isn’t a one-time push, it’s an ongoing effort that requires intentional leadership.

Can B-Players Become Great Leaders? Rethinking Who Gets Leadership Opportunities
B-players are the steady, reliable team members who consistently deliver without seeking the limelight. They are frequently passed over when leadership opportunities arise. They may not be as assertive or vocal as their high-performing counterparts, but they bring something essential: empathy, consistency, and loyalty. These traits are valuable in day-to-day operations and key to building trust and sustaining long-term team success.

Motivating the Middle Level: Proven Ways to Engage and Retain Average Performers
The challenge for leaders is how to keep this group engaged. Promotions, high bonuses, or burnout-inducing stretch goals are not always viable or effective for this segment. What’s needed are sustainable, thoughtful strategies that honor the middle level’s contribution and inspire long-term commitment.

How to Develop and Implement a Meaningful Employee Value Proposition
An employee value proposition transcends the basic exchange of services for compensation. It captures the unique benefits and experiences an employer offers in return for an employee’s commitment, engagement, and discretionary effort. When done right, it reflects a genuine relationship where the organization and the individual grow together.

Revitalizing Customer Engagement: Strategies for Leadership and Organizational Growth
In today’s fast-paced and highly competitive landscape, the success of any company is closely tied to its ability to adapt, innovate, and remain connected with its customers. However, these goals cannot be achieved without strong leadership and organizational growth.
Watch Our Latest Videos
Leading from Within: Keith Willis on Building High-Performing Teams and Effective Leadership
In this episode of The Sea Captain Way podcast, Keith Willis, President and Founder of Core Management Training, shares invaluable insights on leadership, team development, and the power of recognizing individual strengths.
Never Miss an Update
Join our newsletter to stay up to date with our programs and workshops
Struggling with Employee
ENGAGEMENT AND KNOWLEDGE RETENTION?
Get expert advice in just one hour to improve your L&D strategy and boost team performance.