Elite Manager Toolkit

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Blog and Media

Breaking down complex topics about management and leadership skills, the changing needs of the pharmaceutical industry, the workforce, employee engagement and culture, and the market.

Read Our Latest Posts

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Personal Growth

Hidden Talent: How to Spot Growth Potential in Middle Performers

Not all stars shine the brightest right away. In many teams, the most promising individuals often sit quietly in the middle, delivering decent performance, meeting expectations, and flying under the radar. Yet, beneath this average performance may lie significant growth potential, waiting to be discovered and developed.

A group of people holding signs with question marks, obscuring their faces, expressing curiosity or uncertainty.
General

Leadership Blind Spots: How to Identify and Overcome Them

Every leader wants to believe they have a clear vision, a firm grip on their team dynamics, and a solid understanding of how their actions are perceived. However, even the most seasoned leaders can fall prey to what experts refer to as leadership blind spots.

A man in a business suit walks away on a solitary road, surrounded by mountains under a bright blue sky with fluffy clouds.
Personal Growth

Creating Growth Paths for Employees Who Aren’t Climbing the Ladder

Career development has traditionally been closely tied to advancing up the corporate ladder in many organizations. Promotions, new titles, and bigger offices have long been viewed as the ultimate markers of success. However, not every employee aspires to management roles or linear upward progression. Creating meaningful growth paths, not limited to promotional tracks, is essential for companies striving to retain top talent and build a culture of engagement.

A person putting sticky notes on a analytics report
General

Building Scalable Competency Frameworks for Organizational Growth

Scalable competency frameworks align training, coaching, and development efforts across teams, enabling organizations to grow efficiently while remaining agile and future-ready. As companies expand, evolve, or face disruption, the need for clarity on the skills required, where they are needed, and how they should be developed becomes increasingly critical.

A glowing light bulb surrounded by scattered unlit light bulbs on a dark background, symbolizing inspiration and creativity.
Leadership

Essential Leadership Competencies: Coaching Your Team to High Performance

People leave managers, not companies — that’s why leadership competencies matter. Essential leadership entails setting clear goals, coaching teams toward success, and fostering an environment where people can grow and thrive. To inspire your team and reduce turnover, it is essential to understand and master these key competencies. Strong leadership is built on training and continuous reinforcement of both hard and soft skills.

A pen resting on a colorful line graph, showcasing fluctuating data points
Leadership

Exemplary Leadership Skills You Need as a Sales Manager

As a sales manager, your exemplary leadership skills, including your ability to lead, have a significant impact on your team’s performance and the overall success of your organization. Exemplary leadership is the ability to inspire trust, guide teams strategically, and cultivate a culture where people can perform at their best.

A businessman in a suit holds a large alarm clock, emphasizing the concept of time management in a modern office setting.
Leadership

Time Management for Leaders: 8 Proven Strategies (Includes Free Checklist)

The most effective leaders are not the ones who do the most. They are the ones who consistently focus on what matters most. In today’s fast-paced environment, where distractions and decisions come nonstop, time management for leaders has become one of the most valuable professional skills. If you spend your days reacting to issues rather than planning for outcomes, you are not leading. You are simply managing the chaos.

A professional speaker presents to an audience in a modern office setting, engaging with listeners and emphasizing key points.
General

The Impact of Setting Personal Development Goals for Work on Professional Growth

Personal development is the continuous act of assessing your life values and goals and building your qualities and skills to reach your potential. Employees consider it imperative to their job and future, while employers cite personal development as a way to advance company abilities. This relationship highlights how both personal and organizational success are often interconnected.

A group of people listening to a talk.
Personal Growth

Hidden Talent: How to Spot Growth Potential in Middle Performers

Not all stars shine the brightest right away. In many teams, the most promising individuals often sit quietly in the middle, delivering decent performance, meeting expectations, and flying under the radar. Yet, beneath this average performance may lie significant growth potential, waiting to be discovered and developed.

A group of people holding signs with question marks, obscuring their faces, expressing curiosity or uncertainty.
General

Leadership Blind Spots: How to Identify and Overcome Them

Every leader wants to believe they have a clear vision, a firm grip on their team dynamics, and a solid understanding of how their actions are perceived. However, even the most seasoned leaders can fall prey to what experts refer to as leadership blind spots.

A man in a business suit walks away on a solitary road, surrounded by mountains under a bright blue sky with fluffy clouds.
Personal Growth

Creating Growth Paths for Employees Who Aren’t Climbing the Ladder

Career development has traditionally been closely tied to advancing up the corporate ladder in many organizations. Promotions, new titles, and bigger offices have long been viewed as the ultimate markers of success. However, not every employee aspires to management roles or linear upward progression. Creating meaningful growth paths, not limited to promotional tracks, is essential for companies striving to retain top talent and build a culture of engagement.

A person putting sticky notes on a analytics report
General

Building Scalable Competency Frameworks for Organizational Growth

Scalable competency frameworks align training, coaching, and development efforts across teams, enabling organizations to grow efficiently while remaining agile and future-ready. As companies expand, evolve, or face disruption, the need for clarity on the skills required, where they are needed, and how they should be developed becomes increasingly critical.

A glowing light bulb surrounded by scattered unlit light bulbs on a dark background, symbolizing inspiration and creativity.
Leadership

Essential Leadership Competencies: Coaching Your Team to High Performance

People leave managers, not companies — that’s why leadership competencies matter. Essential leadership entails setting clear goals, coaching teams toward success, and fostering an environment where people can grow and thrive. To inspire your team and reduce turnover, it is essential to understand and master these key competencies. Strong leadership is built on training and continuous reinforcement of both hard and soft skills.

A pen resting on a colorful line graph, showcasing fluctuating data points
Leadership

Exemplary Leadership Skills You Need as a Sales Manager

As a sales manager, your exemplary leadership skills, including your ability to lead, have a significant impact on your team’s performance and the overall success of your organization. Exemplary leadership is the ability to inspire trust, guide teams strategically, and cultivate a culture where people can perform at their best.

A businessman in a suit holds a large alarm clock, emphasizing the concept of time management in a modern office setting.
Leadership

Time Management for Leaders: 8 Proven Strategies (Includes Free Checklist)

The most effective leaders are not the ones who do the most. They are the ones who consistently focus on what matters most. In today’s fast-paced environment, where distractions and decisions come nonstop, time management for leaders has become one of the most valuable professional skills. If you spend your days reacting to issues rather than planning for outcomes, you are not leading. You are simply managing the chaos.

A professional speaker presents to an audience in a modern office setting, engaging with listeners and emphasizing key points.
General

The Impact of Setting Personal Development Goals for Work on Professional Growth

Personal development is the continuous act of assessing your life values and goals and building your qualities and skills to reach your potential. Employees consider it imperative to their job and future, while employers cite personal development as a way to advance company abilities. This relationship highlights how both personal and organizational success are often interconnected.

Watch Our Latest Videos

Leading from Within: Keith Willis on Building High-Performing Teams and Effective Leadership

In this episode of The Sea Captain Way podcast, Keith Willis, President and Founder of Core Management Training, shares invaluable insights on leadership, team development, and the power of recognizing individual strengths.

Networking and Proactivity: Keith Willis on Advancing in Pharma Sales

In this episode, Keith Willis explains why managers are pivotal in shaping sales careers. He shares how networking and taking proactive steps help reps create opportunities, stand out in competitive markets, and build long-term success in pharma sales.

Bringing Your A-Game: Keith Willis on Coaching, Training, and Career Growth

In part two of this conversation, Keith Willis shares why top pharmaceutical companies invest in coaching and training to build stronger sales teams, and why reps should do the same for their own careers. He explains how self-development, coaching, and skill-building help you stand out in interviews, succeed in competitive territories, and create long-term career opportunities.

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